Sbu is a skilled communications practitioner and a regular speaker at events and conferences focusing on brands, media, women and youth empowerment. She formerly worked as an account director at McCann PR, and was previously Cosmopolitan SA’s first black editor in the world. During her time in the magazine industry, she was able to successfully grow the circulation, reach and revenues of Move!, Bona and True Love. She has worked on brands such as MTN, Hennessy, Departments of Arts and Culture, Nedbank, Waltons and Unilever. She’s skilled at strategy conception and implementation, stakeholder engagement and media relations, and holds a national diploma in journalism.